Privacy Policy
Last updated: June 30, 2026
This Privacy Policy describes how ALU PACIFIC (“ALU PACIFIC”, “we”, “us” or “our”) collects, uses, discloses and protects personal information when you visit our website, browse our store, place an order, create an account, contact us, interact with our advertising, or otherwise use our services.
Our store is powered by Shopify. Shopify helps us operate our online store, process orders, manage checkout, support customer accounts, process payments, provide analytics, and deliver a secure shopping experience.
By using our website and services, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Information We Collect
Depending on how you interact with our website and services, we may collect or process the following categories of personal information:
Contact information, such as your name, email address, phone number, billing address and shipping address.
Order and transaction information, such as the products you view, add to cart, purchase, return or exchange, your order history, payment confirmation, shipping details and customer service history.
Payment information, such as payment method, payment confirmation and billing details. Payment card details are processed securely by our payment providers and are not stored directly by ALU PACIFIC.
Account information, such as your login details, account preferences, saved addresses and communication preferences.
Communication information, such as messages you send to us through email, contact forms, live chat, customer support or social media.
Device and technical information, such as your IP address, browser type, device type, operating system, referring URLs, time zone, language settings, unique identifiers and information about your network connection.
Website usage information, such as pages viewed, products viewed, items added to cart, checkout activity, search activity, clicks, scrolling behaviour and other interactions with our website.
Marketing and advertising information, such as your consent preferences, email subscription status, interactions with our ads, and data used to measure or improve advertising performance.
2. How We Collect Personal Information
We collect personal information in the following ways:
Directly from you, when you place an order, create an account, contact us, subscribe to emails, complete forms, request support, participate in promotions or otherwise provide information to us.
Automatically through our website, using cookies, pixels, tags, analytics tools and similar technologies.
From Shopify and service providers that help us operate our store, process payments, fulfil orders, deliver products, manage analytics, provide customer support and secure our services.
From advertising and marketing partners, including platforms such as Google, Meta and other partners that help us measure, deliver and improve our advertising.
3. How We Use Personal Information
We use personal information for the following purposes:
To provide our services, including processing orders, accepting payments, arranging shipping, handling returns and exchanges, creating and managing customer accounts, and providing customer support.
To improve our website and shopping experience, including understanding how customers browse our store, which products they are interested in, and how we can improve our product pages, checkout, support and website performance.
To communicate with you, including sending order confirmations, shipping updates, return updates, support replies, account notifications and important service messages.
To send marketing communications, if you have subscribed or where permitted by law, including product updates, offers, seasonal campaigns, abandoned cart reminders and brand communications.
To show and measure advertising, including personalised or non-personalised ads on platforms such as Google, Meta and other advertising networks. This may include using data about your visits to our website, viewed products, cart activity, purchases, or interactions with our ads.
To improve advertising relevance and performance, including remarketing, conversion tracking, audience measurement, campaign optimisation and analytics.
To protect our business and customers, including detecting, preventing and investigating fraud, security incidents, unauthorised transactions, illegal activity, misuse of our website or violations of our policies.
To comply with legal obligations, including tax, accounting, consumer protection, data protection and other legal requirements.
4. Cookies, Analytics and Advertising Technologies
We use cookies and similar technologies to operate our website, remember your preferences, analyse website traffic, improve performance, support checkout, measure marketing campaigns and show relevant advertising.
Cookies may be set by us, Shopify, analytics providers, advertising platforms or other third-party service providers.
We may use technologies such as:
Essential cookies, which are necessary for the website and checkout to function.
Performance and analytics cookies, which help us understand how visitors use our website.
Marketing and advertising cookies, which help us measure ads, show relevant advertising and understand how customers interact with our campaigns.
Personalisation cookies, which may help remember preferences or improve your shopping experience.
5. Google Ads, Remarketing and Conversion Tracking
We may use Google services, including Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center and related tools, to advertise our products, measure campaign performance, understand customer behaviour and improve our website.
Third-party vendors, including Google, may use cookies, device identifiers, pixels or similar technologies to show our ads across the internet based on your previous visits to our website or interactions with our products.
This means you may see ALU PACIFIC ads on Google Search, Google Shopping, YouTube, Display Network or other websites and apps after visiting our website.
We may use Google advertising features such as:
Remarketing and retargeting
Conversion tracking
Enhanced conversions
Audience measurement
Shopping ads
Performance Max campaigns
Analytics and reporting
Ad personalisation, where permitted by law and your consent choices
Google may use cookies and device identifiers to serve ads based on your past visits to our website. You can control how Google uses your data for advertising by visiting Google’s advertising settings:
https://adssettings.google.com/
You can also learn more about how Google uses information from sites or apps that use Google services here:
https://policies.google.com/technologies/partner-sites
Where required by law, we will request your consent before using non-essential cookies or personalised advertising technologies.
6. Email Marketing and Abandoned Cart Communications
If you subscribe to our newsletter, create an account, begin checkout or place an order, we may send you email communications related to ALU PACIFIC.
This may include:
Order confirmations
Shipping updates
Customer support replies
Product updates
Seasonal offers
Back-in-stock updates
Abandoned cart reminders
Post-purchase follow-ups
Review requests
You can unsubscribe from promotional emails at any time by using the unsubscribe link included in our emails. Even if you unsubscribe from marketing emails, we may still send you non-promotional emails related to your orders, account, returns, support requests or legal notices.
7. How We Share Personal Information
We may share personal information with third parties when necessary to operate our business, provide our services, process transactions, deliver products, improve our website, advertise our products or comply with legal obligations.
We may share information with:
Shopify, which hosts and powers our online store.
Payment providers, which securely process payments and payment confirmations.
Shipping and fulfilment partners, which help deliver orders and process returns.
Customer support providers, which help us respond to customer questions and requests.
Analytics providers, which help us understand website performance and customer behaviour.
Advertising and marketing partners, including Google, Meta and other platforms, which help us show ads, measure performance and improve campaigns.
Technology and cloud service providers, which help us operate, secure and maintain our website and systems.
Professional advisers, such as accountants, lawyers, auditors or insurers.
Authorities, regulators or law enforcement, where required by law or necessary to protect our rights, customers or business.
We do not sell your personal information in the traditional sense. However, some privacy laws may define certain advertising or analytics activities as “sharing” or “selling” personal information. Where required by law, you may have the right to opt out of such sharing.
8. Shopify
Our store is powered by Shopify. Shopify collects and processes personal information to provide services to us and to customers, including hosting our store, supporting checkout, processing orders, providing analytics, enabling customer accounts, supporting payments and improving Shopify-powered services.
Information you provide through our website may be transmitted to and processed by Shopify and its service providers. Shopify may process personal information in countries other than your country of residence.
You can learn more about how Shopify processes personal information in Shopify’s privacy policy:
https://www.shopify.com/legal/privacy
9. International Transfers
We may transfer, store and process personal information outside your country of residence, including in countries that may have different data protection laws.
Where required, we use appropriate safeguards for international transfers, such as standard contractual clauses, data processing agreements or other lawful transfer mechanisms.
10. Legal Basis for Processing Personal Information
If you are located in the European Economic Area, the United Kingdom or another region that requires a legal basis for processing, we process personal information based on one or more of the following grounds:
Performance of a contract, such as processing your order, delivering products, handling payments, returns and customer support.
Consent, such as for email marketing, non-essential cookies or personalised advertising where required.
Legitimate interests, such as improving our website, preventing fraud, securing our services, analysing performance and marketing our products in a reasonable and proportionate way.
Legal obligations, such as tax, accounting, consumer protection and compliance requirements.
11. How Long We Keep Personal Information
We keep personal information for as long as necessary to provide our services, fulfil orders, maintain records, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements and operate our business.
Retention periods may vary depending on the type of information and the reason we collected it.
For example:
Order records may be kept for accounting, tax and legal compliance.
Customer support communications may be kept to resolve issues and improve service.
Marketing preferences may be kept until you unsubscribe or request deletion.
Analytics and advertising data may be retained according to the settings of our service providers and applicable law.
12. Your Rights and Choices
Depending on where you live, you may have rights regarding your personal information, including the right to:
Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Request a copy of your personal information
Object to or restrict certain processing
Withdraw consent where processing is based on consent
Opt out of certain marketing or advertising activities
Lodge a complaint with a data protection authority
To exercise your rights, contact us at:
info@alupacific.com
We may need to verify your identity before processing your request. We will respond within the timeframe required by applicable law.
13. Your Advertising and Cookie Choices
You can manage cookies through your browser settings. You can also use our cookie banner or privacy preference tools where available.
You can manage Google ad personalisation here:
https://adssettings.google.com/
You can learn more about Google advertising cookies here:
https://policies.google.com/technologies/ads
You can also opt out of some third-party interest-based advertising through industry tools, depending on your region:
https://www.youronlinechoices.eu/
https://optout.networkadvertising.org/
https://optout.aboutads.info/
Please note that disabling cookies may affect the functionality of our website, including checkout, saved preferences and personalised features.
14. Security
We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we work to protect your information and maintain a secure shopping experience.
15. Children’s Privacy
Our website and services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction.
If you believe that a child has provided personal information to us, please contact us so we can take appropriate action.
16. Third-Party Links
Our website may contain links to third-party websites, apps, platforms or services. We are not responsible for the privacy practices, security or content of third-party websites.
We encourage you to review the privacy policies of any third-party websites you visit.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or business operations.
When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page. Where required by law, we may provide additional notice.
18. Contact Us
If you have questions about this Privacy Policy, our privacy practices or your personal information, you can contact us at:
ALU PACIFIC
Email: info@alupacific.com
For the purposes of applicable data protection laws, ALU PACIFIC is the controller of personal information collected through this website, unless otherwise stated.